Does Hulu's Secret Lives on Mormon Wives have you squinting at the TV, struggling to tell Jessi Ngatikaura and Demi Engemann apart with their identical, long, sleek waves and indistinguishable wide, thick lashes? Even diehard fans of the show admit to frequently mixing up the cast. And viewers regularly post about getting castmates confused. "Anyone else watch 'The Secret Lives of Mormon Wives' but can't keep up bc they all look exactly alike??" wrote one fan on Facebook.
It's been a hot topic since season 1 and, according to some, this isn't a simple case of women on reality TV wanting to be conventionally attractive. It's the dogged pursuit of what many call the "Utah look."
"Utah has insanely high standards for girls," says fitness TikToker eharmany95. "Everybody is competing with the girl next to them to be just as perfect, just as tan, just as fit." Or take it from Vanna Einerson, a 21-year-old Salt Lake City native on the most recent season of Love Island, whose filler and breast implants were a source of judgment and fascination online. "There's a Utah girl stereotype," she told castmate Ace Greene. "All the girls are, like, tan, blonde."
"I have never felt uglier than I did living in Utah," says TikToker @avemarin in a video explaining Vanna's look. "It's not just being white and thin that is desired here, but what has been praised the most is extremely tiny bodies, blonde hair, blue eyes, big lips, immediate boob job—like right out of high school—and a very symmetrical face. Hence the filler and lip injections." |