A lot has changed since 2020—and I'm not just talking about the global pandemic, the rocky economy, how we interact with one another, or the zillion other ways COVID-19 has permanently impacted our daily lives. I'm talking about the changes within the beauty industry—specifically to the way we approach our skin.
In 2023, self-care is no longer just an occasional feel-good hobby—it's the entire foundation of our skincare routines. In the past few years, brands have shifted away from their cold, minimalist packaging and embraced bright, joyous, serotonin-inducing designs. Traditional "tough love" marketing lingo (the kind that endorsed a scorched-earth approach to your face) is being replaced with softer, more nurturing messaging—a reflection of today's gentler formulas. Even the way we view professional skincare treatments and plastic surgery is through a kinder lens: Life is hard, so do whatever makes you feel happier, even if it involves needles.
While we were all busy just trying to survive, our beauty routines went through a self-care transition. And although COVID is not over yet, we have gotten space from the hellscape of 2020 to reflect on the day-to-day changes you likely didn't even realize had happened, let alone know you were following. So where does that land us, and our beauty regimens, today in 2023—and how did we even get here? Let's get into it. |
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