What makes an It bag an It bag? All the coolest It girls carrying it, of course. And rising bag brand AUPEN has been quickly racking up a roster of celebrities and It girls. I'm talking Kylie Jenner, Hailey Bieber, Selena Gomez, Karlie Kloss, and Gabrielle Union, to name a few. Oh, and the latest A-list It girl to tote an AUPEN bag? Taylor Swift. More specifically, Taylor Swift on date night with Travis Kelce in New York City. Yep, It bag status officially secured.
Logo-covered, expensive designer bags may be the first thing to come to mind when you hear the words "It bag," but AUPEN's celeb-loved designs are minimal, understated, and wayyy more affordable than your average designer splurge—with its core bags ranging from $180 to $340. The Brooklyn and Singapore-based brand launched just one year ago, in October 2022, and has already been spotted on countless celebrities—from VMA appearances on the arm of Selena Gomez to street style cameos on Gabrielle Union and Kylie Jenner.
So, if you're looking for a new bag to treat yourself to or to add to your holiday wish list (yes, it's almost that time again), might I suggest adding the new celeb-approved favorite, AUPEN, to your cart immediately? |
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