Sunday, December 13, 2020

ELLE's 2020 Future of Beauty Awards

 
 
Meet the most exciting innovations in skin, hair, treatments, makeup, and fragrance—plus the game-changing beauty innovators and initiatives to know now.
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Real Beauty
 
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ELLE's 2020 Future of Beauty Awards
 
We always thought 2020 would bring flying cars, robot butlers, and beauty products that do almost all the work for you. And after more than 600 brands submitted their most unique and futuristic launches for our second annual Future of Beauty breakthroughs, it turns out that even without airborne vehicles or AI that can pick up our clothes, we're in pretty excellent shape on the last one.

Our beauty team combed through the 647 entries, narrowing it down to the top 48 contenders. Next, we enlisted a panel of genius-level judges (you probably recognize a few of them from your Instagram feed) to select their favorites in their given field. By the time this very story made it online, there will have been more than 2,903 emails sent regarding this piece. And every single one was worth it (seriously) to bring you these judge-approved, award-winning breakthroughs of the year. SEE THE PRODUCTS.
 

From the Editors
 
Real Beauty
 
Dr. Barbara Sturm's Two-Minute Nighttime Routine
 
Inflammation, out. Glowy skin, always in. Read On
 
 
 
Real Beauty
 
These Silver Balayage Styles Will Convince You to Call Your Stylist ASAP
 
Prepare to be obsessed. Read On
 
 
 
 
 
 
Real Beauty
 
Lady Gaga Just Dyed Her Hair the Perfect Shade of Lilac
 
The superstar posed wearing an off-the-shoulder sweatshirt as a dress. Read On
 
 
 
Real Beauty
 
SNL's Ego Nwodim Reveals How She Keeps Her Skin Fresh and Clean
 
The Saturday Night Live cast member shares all her beauty favorites. Read On
 
 
 
Real Beauty
 
This $45 Pillow Feels Like A Warm Hug, Which is What We All Need in 2020
 
Behold, a gift that works for every single person this year. Read On
 
 
 
 
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