It's no secret that fancy-ass vitamins are all up in your feed in 2019. But the latest bottles invading your 'gram aren't for prettier hair, skin, and nails—they're here to make your brain work better.
These new supplements—part of a class of drugs called nootropics (which includes prescription meds)—aim to up your focus, lift brain fog, and make you feel super motivated to, IDK, finally go through your mail or prep for a big presentation. And people are buying: The global brain health supplement market is growing at a rate of about 8 percent per year, and it's estimated to be valued at more than $10 BILLION by 2025—the highest it's ever been, according to a May 2019 market report by Grand View Research.
But while this might sound amazing, science and actual doctors say you should be careful before taking the Insta bait. Here's why...
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