Shopping smarter in 2020 means investing in things that make you feel good—like a new fragrance. Studies show that scent has the power to evoke positive associations that will improve your mood and reduce stress. Certain scents can improve memory, productivity, concentration, sustained attention and cognitive function. Basically, fragrance can do a whole lot more than make you smell good. And in a year of solitude, uncertainty, and the dismantling of the Supreme Court justice system as we know it, fragrance just might be one of those simple antidotes to situations and circumstances far beyond our control. In short, a great perfume is never a bad idea. And there are no shortage of excellent options for 2020.
Here, we've rounded up the very best launches from the year and sprinkled in a few iconic classics that deserve your attention, too.
SEE THE SCENTS. 
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