True influence and reach is a superpower and commodity that's (shamelessly) chased, sometimes bought, and regularly snatched away by eagle-eyed audiences. So maintaining a Gen Z following's focus and trust—let alone creating genuine excitement—has become a particularly challenging task. After all, this is a generation that's been algorithmically spoon-fed a never-ending rotation of attention-seeking content basically since day one. That makes it all the more impressive when creators, brands, and trends manage to emerge and genuinely reinvent the wheel. And it's due time to give them their flowers—and not just in the form of engagement analytics.
So we'd like to introduce the inaugural members of Club Cosmo: a carefully selected list of Gen Z–focused trends, brands, and creators that've managed to gain the respect and attention of the digital-native generation that's extremely mindful about who they dish that out to. We're honoring the winners in collaboration with Next Gen, the Gen Z–led youth marketing arm at United Talent Agency. Here's a bit about exactly why they're so deserving. |
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